Nigeria PC market shrinks, patronage to drop further
by Stanley Opara
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In line with global trends, the Nigeria Personal Computers market is expected to drop further in 2014 following the proliferation of smartphones and tablets in the country.
Our correspondent learnt that device manufacturers were already re-strategising in this regard.
Strong global and indigenous brands, our correspondent also learnt, were already adjusting budgets to give more attention to their smartphone and tablet divisions as against the PC.
Device manufacturers, which hitherto, had plans to produce or assemble only PCs, it was learnt, were already factoring in smartphones and tablets production or assemblage in their processes.
The Regional Director, Africa, Turkey and Israel, Asus (a global devices manufacturer), Mr. Shawn Chang, told our correspondent that from the firm's statistics, PC sales dropped by 15 per cent in 2013, and was likely to drop again by another six per cent in 2014.
Contrary to this, he added that the global tablet market rose by 14 per cent in 2013, and is expected to rise further by 21 per cent this year.
He said, "The movement into smartphone/tablet devices as against PCs is a strategy that is aimed at averting impending crisis for companies involved in the business. We all have to go the way the world is going if we must continue to remain in business."
Strong PC companies like HP, for instance, are currently driving investments in tablet devices to retain the patronage of some of their customers that would want to have the tablet experience.
Local PC brands like Zinox, for instance, recently unveiled its Z-Pad, which is a tablet built for the peculiarities of the Nigerian market.
The country had also seen the proliferation of other indigenous tablets like Bamboo, B-Pad, among others. These tablets, no doubt, will further eat into the struggling PC market in Nigeria.
On a broader scale, growth in mobility trend in the Middle East and Afri
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